On December 10, 1986 the Greater New York Section Essay Example For Students

On December 10, 1986 the Greater New York Section Essay of the American Institute of Aeronautics and Astronautics (AIAA) and the engineering section of the New York Academy of Sciences jointly presented a program on mining the planets. Speakers were Greg Maryniak of the Space Studies Institute (SSI) and Dr. Carl Peterson of the Mining and Excavation Research Institute of M.I.T. Maryniak spoke first and began by commenting that the quintessential predicament of space flight is that everything launched from Earth must be accelerated to orbital velocity. Related to this is that the traditional way to create things in space has been to manufacture them on Earth and then launch them into orbit aboard large rockets. The difficulty with this approach is the huge cost-per-pound of boosting anything out of this planets gravity well. Furthermore, Maryniak noted, since (at least in the near to medium term) the space program must depend upon the government for most of its funding, for this economic drawback necessarily translates into a political pro blem. Maryniak continued by noting that the early settlers in North America did not attempt to transport across the Atlantic everything then needed to sustain them in the New World. Rather they brought their tools with them and constructed their habitats from local materials. Hence, he suggested that the solution to the dilemma to which he referred required not so much a shift in technology as a shift in thinking. Space, he argued, should be considered not as a vacuum, totally devoid of everything. Rather, it should be regarded as an ocean, that is, a hostile environment but one having resources. Among the resources of space, he suggested, are readily available solar power and potential surface mines on the Moon and later other celestial bodies as well. The Moon, Maryniak stated, contains many useful materials. Moreover, it is twenty-two times easier to accelerate a payload to lunar escape velocity than it is to accelerate the identical mass out of the EarthUs gravity well. As a pra ctical matter the advantage in terms of the energy required is even greater because of the absence of a lunar atmosphere. Among other things this permits the use of devices such as electromagnetic accelerators (mass drivers) to launch payloads from the MoonUs surface. Even raw Lunar soil is useful as shielding for space stations and other space habitats. At present, he noted, exposure to radiation will prevent anyone for spending a total of more than six months out of his or her entire lifetime on the space station. At the other end of the scale, Lunar soil can be processed into its constituent materials. In between steps are also of great interest. For example, the MoonUs soil is rich in oxygen, which makes up most of the mass of water and rocket propellant. This oxygen could be RcookedS out of the Lunar soil. Since most of the mass of the equipment which would be necessary to accomplish this would consist of relatively low technology hardware, Maryniak suggested the possibility th at at least in the longer term the extraction plant itself could be manufactured largely on the Moon. Another possibility currently being examined is the manufacture of glass from Lunar soil and using it as construction material. The techniques involved, according to Maryniak, are crude but effective. (In answer to a question posed by a member of the audience after the formal presentation, Maryniak stated that he believed the brittle properties of glass could be overcome by using glass-glass composites. He also suggested yet another possibility, that of using Lunar soil as a basis of concrete.) One possible application of such Moon-made glass would be in glass-glass composite beams. Among other things, these could be employed as structural elements in a solar power satellite (SPS). While interest in the SPS has waned in this country, at least temporarily, it is a major focus of attention in the U.S.S. R. , Western Europe and Japan. In particular, the Soviets have stated that they wi ll build an SPS by the year 2000 (although they plan on using Earth launched materials. Similarly the Japanese are conducting SPS related sounding rocket tests. SSI studies have suggested that more than 90%, and perhaps as much .u63271bde4c465bff5c6b18c57664b1c6 , .u63271bde4c465bff5c6b18c57664b1c6 .postImageUrl , .u63271bde4c465bff5c6b18c57664b1c6 .centered-text-area { min-height: 80px; position: relative; } .u63271bde4c465bff5c6b18c57664b1c6 , .u63271bde4c465bff5c6b18c57664b1c6:hover , .u63271bde4c465bff5c6b18c57664b1c6:visited , .u63271bde4c465bff5c6b18c57664b1c6:active { border:0!important; } .u63271bde4c465bff5c6b18c57664b1c6 .clearfix:after { content: ""; display: table; clear: both; } .u63271bde4c465bff5c6b18c57664b1c6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u63271bde4c465bff5c6b18c57664b1c6:active , .u63271bde4c465bff5c6b18c57664b1c6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u63271bde4c465bff5c6b18c57664b1c6 .centered-text-area { width: 100%; position: relative ; } .u63271bde4c465bff5c6b18c57664b1c6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u63271bde4c465bff5c6b18c57664b1c6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u63271bde4c465bff5c6b18c57664b1c6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u63271bde4c465bff5c6b18c57664b1c6:hover .ctaButton { background-color: #34495E!important; } .u63271bde4c465bff5c6b18c57664b1c6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u63271bde4c465bff5c6b18c57664b1c6 .u63271bde4c465bff5c6b18c57664b1c6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u63271bde4c465bff5c6b18c57664b1c6:after { content: ""; display: block; clear: both; } READ: Marxist Theorys On Economic Development Essay

Satire in English Literature free essay sample

This paper compares 3 major works of satire in English literature Moll Flanders Gullivers Travels and Rape of the Lock This paper explains how satire was one of the most common tools used by writers and poets in the 17th and 18th centuries to either attack the political regime of the time or to highlight the ridiculous traditions of the society. It compares and contrasts three literary works which used this form of expression for political and social purposes. From the paper: It was a tradition in the English Literature during the seventeenth and early 18th centuries that poets and writers would often use the technique of satire either for political purposes or simply to highlight the idiosyncrasies of the society. In this regard many major English literary figures used satire in their work but while some of them used it to create a light humorous situation, others would give it a very harsh tone, which resulted in some serious problems with those who were targeted in the work. We will write a custom essay sample on Satire in English Literature or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Free Essays on Germany At Fault

Germany at Fault The Great War as historians call world war one, was it though? World war one claimed 37, 508, 686 casualties all because of Germany’s greed. When Germany signed the treaty of Versailles, they took full responsibility for their actions and causes during world war one. Germany was at fault for the world war due to corrupt political leaders, attack on France as well as Russia and use of chemical warfare. Germany was a strong and powerful nation due to its military and political leaders that drove them towards superiority. Germany had many leaders throughout world war one, such as Kaiser Wilhelm II who led Germany from 1888 through till1918. All of the German leaders believed that long battle of bloodshed lead nowhere, quick short battles lead to victory. Helmuth Von Moltke, was one of Germany’s important military leaders by convincing the recruits to accept his point of view on the Schlieffen plan. He also convinced Kaiser Wilhelm II to go forth with the Schlieffen plan, which he had failed to execute by giving false orders. One of Helmuth Von Moltke’s famous slogans were â€Å"Sieg zum Großen Krieg†Ã‚ ¹, which meant Victory to Great War. Unfortunately Germany lost the war they pursued. Germany was desperate in the war that they had to resort to chemical warfare, using chlorine gas as well as mustard gas. Chemical warfare was opposed by both alliances during the war. The German army was the first to use â€Å"chlorine gas† against the French military and Algerian troops defending the north of Ypres. In April of 1915, the German army launched the chlorine gas over to the allied front line, the French as well as the Algerian troops fled in terror. This left a seven-kilometer. Further on in 1917 the Germans again were ready to show the allies something new and remarkable. The German army had been provided with â€Å"mustard gas†, this was the most effective chemical weapon of world war one. The mustard gas was almo... Free Essays on Germany At Fault Free Essays on Germany At Fault Germany at Fault The Great War as historians call world war one, was it though? World war one claimed 37, 508, 686 casualties all because of Germany’s greed. When Germany signed the treaty of Versailles, they took full responsibility for their actions and causes during world war one. Germany was at fault for the world war due to corrupt political leaders, attack on France as well as Russia and use of chemical warfare. Germany was a strong and powerful nation due to its military and political leaders that drove them towards superiority. Germany had many leaders throughout world war one, such as Kaiser Wilhelm II who led Germany from 1888 through till1918. All of the German leaders believed that long battle of bloodshed lead nowhere, quick short battles lead to victory. Helmuth Von Moltke, was one of Germany’s important military leaders by convincing the recruits to accept his point of view on the Schlieffen plan. He also convinced Kaiser Wilhelm II to go forth with the Schlieffen plan, which he had failed to execute by giving false orders. One of Helmuth Von Moltke’s famous slogans were â€Å"Sieg zum Großen Krieg†Ã‚ ¹, which meant Victory to Great War. Unfortunately Germany lost the war they pursued. Germany was desperate in the war that they had to resort to chemical warfare, using chlorine gas as well as mustard gas. Chemical warfare was opposed by both alliances during the war. The German army was the first to use â€Å"chlorine gas† against the French military and Algerian troops defending the north of Ypres. In April of 1915, the German army launched the chlorine gas over to the allied front line, the French as well as the Algerian troops fled in terror. This left a seven-kilometer. Further on in 1917 the Germans again were ready to show the allies something new and remarkable. The German army had been provided with â€Å"mustard gas†, this was the most effective chemical weapon of world war one. The mustard gas was almo...

Kn- Words in English

Kn- Words in English Kn- Words in English Kn- Words in English By Maeve Maddox A teaching site offers this rule for dealing with â€Å"silent k†: â€Å"k is often silent before n.† An easier way to retain this information is to forget about â€Å"silent k† altogether. In a word like knot, k is not â€Å"a silent letter† at all, but part of the distinct phonogram kn. The symbol kn is just another way to spell the sound /n/. The spelling kn in a word like knave evolved from the Old English spelling cn, in which the â€Å"c† represented a guttural sound similar to the sound /k/. For example, the OE words from which our words knight, knot, and knave have evolved were spelled cniht, cnotta, and cnafa and pronounced with a hard first sound. The guttural sound eventually dropped out, leaving only the /n/ sound, but the old spelling has survived in kn. Here are some familiar kn words. knapsack knave knead knee kneel knell know knickknack knife knight knit knob knock knoll knotgrass knothole knowledge knuckle Here are some more kn words that may not be as familiar: knacker (noun): One whose trade it is to buy worn out, diseased, or useless horses, and slaughter them for their hides and hoofs, and for making dogs-meat. Ex. â€Å"Jones will sell you to the knacker, who will cut your throat and boil you down for the foxhounds.†Ã‚  (Animal Farm, George Orwell) knackered (adjective): exhausted. â€Å"After shopping with Mum, we were knackered.† knickerbockers (noun): loose-fitting breeches, gathered in at the knee, and worn by boys, sportsmen, and others who require a freer use of their limbs. Ex. â€Å"The childwas dressed in knickerbockers, with red stockings.† (Daisy Miller, Henry James) knickers (noun): underpants worn by women and children. The word is a back-formation of knickerbockers. It’s commonly heard in the idiom, â€Å"to get one’s knickers in a twist† (i.e., â€Å"become upset†). knackwurst (noun): a type of German sausage. Also spelled knockwurst. knout (noun): a kind of whip or scourge, very severe and often fatal in its effects. Ex. â€Å"The  knout  along with  the gulag  are Russias enduring shrines of torment.† knurl (noun): a small protuberance, excrescence, or knob. knurled (adjective): having knurls wrought on the edge or surface. Knurling  is a process of impressing a diamond-shaped or straight-line pattern into the surface of a work piece by using specially shaped hardened metal wheels. Ex. â€Å"Walnut Knurled Guitar Knob.† â€Å"Solid  walnut knurled  legs on table and chairs.† Two foreign borrowings, Knesset and knish, do not belong to the category of words spelled with the phonogram kn. They are spelled with the phonogram k; the sound /k/ is pronounced at the beginning of these words. Knesset (noun): The parliament of the State of Israel. The word derives from a Hebrew word meaning â€Å"a gathering.† Ex. â€Å"On July 11, 1995 this problem was raised for discussion in the Knesset finance committee.† knish (noun): A dumpling of flaky dough filled with chopped liver, potato, or cheese, and baked or fried. The word comes from a Yiddish word derived from a Russian word meaning â€Å"a kind of cake.† Ex. â€Å"Gabila’s Knishes: Home of the Coney Island Square Knish.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:50 Incorrect Pronunciations That You Should AvoidThe Possessive ApostropheRite, Write, Right, Wright

The Marketing Strategies and Competitive Advantage Assignment

The Marketing Strategies and Competitive Advantage - Assignment Example The inter-brand differentials while volume-based sales (10 pounds of Product each week) are given 10% of retail price while below it have 7% share making the intra brand competitions more acute.   The marketing strategies are formulated by a business to achieve its business objectives in a specific market. Thackeray et al. (2008) suggest that the marketing strategies are designed to increase sales, and achieve a sustainable competitive advantage for itself. The marketing strategies of Candy Flake and its extension of Chocofill are existent in the north east markets of US with a growing potential in southern Canadian markets. Therefore the marketing strategies for the business are developed in accordance with these markets where the business also keeps the scope of e-commerce sales in the international market open. Talke & Hultink (2010) suggests that the tasks and achievements of a strategy are based out of measured outcomes over a multiyear period with specific actions and tactical plans. The brands mission and vision statements are kept in mind while designing the plan. The objective of the business is to operate and fulfil the visions that have been set forth for itself. Further, Hallback & Gabrielsson (2013) argues that the marketing strategies are based on market dominance plans of the brand, where each phase of business includes different elements in its strategy formulation. The product of Candy Flake is been launched in the market and is in a primary phase of its business life cycle. Therefore the launching strategies would include the branding, pricing and distribution plans. The brand is the name of a product offered which implies a certain values and offerings to the market (Mishra, 2012). The mission of Candy Flake suggests the business wants to project as the major stakeholder in the US and Canada market and reap the benefits from the candy industry for next 5 years. The launching of the product have the objectives of creating an identity for itself.

Travel marketing Essay Example | Topics and Well Written Essays - 4000 words

Travel marketing - Essay Example This is exactly one of the objectives that informs this current report. From a face look there is no doubt that significant changes in the consumer behavioral patterns and stiffening threats posed by competitors are at the very core of this downward slide. Over the years the company’s principle of standing on the aisle of low-cost fares that includes the exemption of meal options onboard and other luxuries services have steadily lost their usefulness the failure to immediately recognize these indicators are the result of the decline that is currently taken place in the company. As a response, the company adopted a deliberately policy of segmenting the European market on a number of indices based on mainly income level and lifestyle. A cardinal objective of this report will be to highlight the operational environment of the company so as to gauge how effective and plausible its marketing strategies are. In a more narrow sense the goal is to identify where it stands with regards to the success of its advertisement campaigns within the framework of identifying its internal strengths that have the capacity to propel it into greater market heights in the phase of the stringent competition from other players in the industry. The advent of globalization with its attendant stiff necked competition has put players in the transportation industry; particularly those operating in the airline enterprises are now exposed to a new breed of challenges which require a strategic restructuring of policies that will enhance their ability to remain competitive. Among other things new campaigns are geared towards the enhancement of a standard level of customer loyalty. Robust marketing strategies have become an integral part of this new drive. Conscious of this, players in the industry have now brazed themselves up to respond to the new aggressive standards; this means that at the heart of all what needs to be done is to critically reassess

Implement Marketing Strategies and Tactics Essay Example for Free

Implement Marketing Strategies and Tactics Essay Briefing stakeholders- Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan, customers specific needs, prepare a report of high population in Greater Brisbane area, new homes and renovated homes growing from a base of 50,000 per year, low employment. Human resources staff-Human resources staff may need to adjustment demographic factors like – * Male and female population * Age segment that makes up 50% of the Brisbane new and renovated house markets, according to the chamber of commerce * High percentage of young professionals who work in the central Business district. * An average household income of over $130,000. Services marketing- Marketing based on relationship and value. BBQfun will position as a broad assortment, quality, unique outdoor –lifestyle retailer. Brisbane customers appreciate high quality and uniqueness will recognise the value and unique offerings of BBQfun. Manager- BBQfun’s manager looking for security in purchasing and house proud factor in outdoor lifestyle purchasing. Marketing and non-marketing personnel- The success of any marketing activities is equally shared between both external and internal customers group. BBQfun’s basic market need is for quality, fashionable and unique outdoor –lifestyle items that caters to the house- proud needs of our market. The success of the marketing plan of BBQfun’s many aspects are responsible for this like- advertising personnel, manager, public relations personnel, sales manager, sales team, staff, and supervisors. Objectives of the plan- * Increase sales from $15 millon per year to $20 million per year in the next three years. * Increase our loyalty customers list from 10,000 to 16,000. * Establish brand recognition in Brisbane so that at least two in three people recognise our brand in a random survey taken in 12 months’ time. * Continue increase gross profit margins. Roles and responsibilities-BBQfun’s responsibility is to provide customers with the most extensive assortment of quality outdoor-lifestyle products available in the market. Second, easy to manage long term repayment plans make unique, imported and high quality outdoor-lifestyle affordable to all. Performance measures- it is very important to know the performance measures of the BBQfun’s. There are four main steps for measuring Customers- BBQfun’s excellent staff that is highly skilled and knowledgeable about outdoor lifestyles. High customer loyalty among repeat customers.BBQfun’s great retail space that is bright, functional and efficient. Customers can see the quality of the product as it is displayed in the store. Financial-BBQfun’s advertising budget is set at $250,000 for the year. Continue to finance the easy manage long term repayment. The imported products make up 33% of the assortment. Internal business process- BBQfun wants their products and service meet customer needs so BBQfun try to new dwelling population, shopping patterns requiring easy access and customer car parking counts. Learning and growth-BBQfun has created an outdoor- lifestyle range of retail products that are differentied and superior to competitors. BBQfun provide 3 year guarantee is unique in the market place. BBQfun want to grow their business in the commercial, suburban neighbourhood or urban retail district. BBQfun‘s will do direct mail and local advertising. BBQfun has 15-20 full time staff, plus casuals. Marketing strategies and the resources-A marketing strategy is the foundation of a marketing plan; it integrates an organisation’s marketing objectives, goals, policies and actions.BBQfun’s 3 types of marketing strategies- Defensive strategies- BBQfun’s mission is to provide customers with the most extensive assortment of quality products available in the market. BBQfun continue to finance the easy manage long term repayment plan for customers. Developing strategies-BBQfun’s developing strategy is increase sales from $15 million per year to $20 million pe r year in the next 3 years, increase loyalty customers list from 10,000 to 16,000. Attacking strategies- BBQfun’s customers are mostly aged between 20 to 50, making up 50% of the new and renovated dwelling market. Outdoor lifestyle stores have been very successful in stand alone, extensive car park access, close to new housing estates being established. By offering a superior service in range and uniqueness, BBQfun will excel relative to the competition and achieve goals. Resources -Elements that are utilised to assist the process like- human, information and communication technology, financial and physical. * Human resources relates to the people. BBQfun’s marketing plan and strategy related to the people because this is a outdoor lifestyle retailer company. BBQfun’s customers are male and female and high percentage of young professionals. * Financial- BBQfun’s advertising budget is $250,000 for the year. BBQfun will try to get articles about BBQfun into the BrisNews magazine. BrisNews magazine has seen a dramatic increase of sales immediately after the article was published. * ICT – For advertising purpose BBQfun is using local letter box, radio, and magazines. BBQfun‘s will do direct mail and local advertising, with coupon inserts in the BrisNews magazine likely to be the most successful of the campaigns. Communication and team building strategies- Effective communication is essential in any workplace and is essential for building or improving business and work relationships. Team building strategies are also essential in effectively running an organisation or team. BBQfun’s objective is to create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message of BBQfun is easy access outdoor-lifestyle products in Brisbane. This message will be communicated through a variety of methods like- direct mail. BBQfun will also use ads and inserts in Brizzy magazine. The 5Cs of effective team building are- Clear expectations-If we want to implement successful team building strategy then clear expectation is very important. In a team every person knows the role they are expected to play as well as the roles of other team members. Each and every member of the team needs to understand how and where they fit in the organisational structure. Channels of communication- Team building strategy cannot achieve without open channels of communication. It involves everyone like directors, managers, team leaders and team members. It helps to create working atmosphere and encourage to employees to discuss the problems amongst themselves. Conflict resolution-When a group of people working together then differences emerge into the open. By communication they try to solve the differences. If they can’t resolve their problems without assistance then implement mediation with an impartial third party and organise a workshop on this subject. Consequences- Make sure each team member feels responsible and accountable for team achievements. Understand the individual contribution and give them appreciation if they are doing well. In this way it encourages them for individual creativity. Celebrating achievements as a team- Every employee or team member plays an important role in the success or failure of an organisation. So need to celebrate achievements as a team. Marketing mix- BBQfun’s marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion and customer service. Strategies for monitoring marketing activities- The marketing plan require the monitoring of all marketing activities in order to analyse their performance. Implementation strategies for effective and accurate monitoring processes need to be considered and implemented. BBQfun’s each aspect of marketing plan should be monitored and evaluate. These aspects are important to achieve goal- Timeline, Resource, Costs, sales, contacts made relationship. BBQfun‘s single objective to position BBQ as the premier outdoor –lifestyle store in the greater Brisbane area within 5 years. BBQfun wants to create customer awareness regarding their service and work toward building customer loyalty and referrals. The direct mail campaign will be away to communicate directly with the consumer in this way BBQfun create a good relationship with customers. It is envisaged that new products will be developed on a regular basis in line with changes in customer taste which is targeted at every 12 months. By getting feedback from these firms then changes is possible in the product. Feedback, decision making process of customers is very important aspect for the development of the product. Local business owners are often part of an informal fraternal organisation where they support each other’s business. BBQfun recently become a member of the outdoor Lifestyle Association. BBQfun’s marketing manager is responsible for marketing activities and has the authority and responsibilities over all company activities that affect customer’s satisfaction. .